I’m Antonio Vidal Victorica, a marketing and partnerships professional originally from Mexico and currently based in Los Angeles.

Over the past several years, I’ve worked across music, entertainment, tech, and consumer brands, leading campaigns that combine creative storytelling with clear performance goals. My experience spans:

• Brand partnerships & sponsorships – developing concepts, negotiating deliverables, and managing execution between brands, labels, and artists.

• Integrated marketing campaigns – coordinating creative, media, social, experiential, and digital to deliver one cohesive story.

• Creator & content strategy – working with UGC creators and influencers to produce high-performing social content, particularly on TikTok and Instagram.

Some highlights from my career:

• At Universal Music Group, I helped deliver brand partnerships and activations for major artists, including campaigns with Billie Eilish and Nike, Campbell’s and Spotify, and Walmart’s Yachty’s Pizzeria.

• At Media.Monks, I led the 2021 TikTok Pride Month experiential event, which later won a Campaign Experience Award.

• I’ve supported campaigns that drove measurable lifts in engagement, traffic, and brand awareness, while managing complex stakeholder groups and timelines.

I’m passionate about how brands can show up in culture in a way that feels authentic, inclusive, and long-term, not just as a quick media buy. I enjoy working on cross-functional teams where creative, production, and strategy come together.

When I’m not working on campaigns, you’ll probably find me exploring new music, training at the gym, or planning my next travel adventure.

You can see specific examples of my work on the Portfolio page or connect with me on LinkedIn.