DOLLY PARTON’S TIKTOK DEBUT
AVE EAST MARKETING
MY ROLE: Creative strategy, campaign planning, and production coordination.
By leveraging viral hashtag challenges, influencer collaborations, and archived footage, this campaign brought Dolly to a new digital platform.
The results were staggering: over 5 million followers in her first week, millions of user-generated videos, and a significant boost in music streams.
