Helped bring Campbell’s “What Sounds Good Tonight?: Year 2” to life through a Spotify-first collaboration that blended music, food, and artist storytelling. The work focused on shaping the concept, integrating artists, and executing platform-native social activations designed to spark engagement and cultural connection.

The deck below was created to lead working sessions with Campbell’s, align on final concept strategy, and define the platform approach and rollout plan for an artist-led audio and social experience.